28th Annual Oakland Chinatown Streetfest

From 28th Annual Oakland Chinatown Streetfest Website:

Established in 1988, the Oakland Chinatown StreetFest was created by the Oakland Chinatown Chamber of Commerce to encourage a sense of community in a place where diversity in people and businesses thrive.

Going into its 28th year, the Chinatown StreetFest has firmly established itself as one of the most impressive and dynamic events the Bay Area. The annual event held every year on the fourth weekend of August attracting crowds of tens of thousands of attendees over a two day period. The event showcases the vitality of this historically significant, commercial and cultural region of Oakland.

Diversity is one of Oakland's greatest strengths and many corporations partner with the Oakland Chinatown Chamber Of Commerce each year to tap into ethnic markets, using the StreetFest as its vehicle. Being that the Chamber is a non-profit organization, it depends on grants and corporate contributions to fund events such as the StreetFest.

StreetFest has done much to open up ethnic markets to large corporations, and as a result many have signed up as festival sponsors. The acknowledgement of this market in this region of Oakland signals that the area is ripe for even more commercial success.